Whatever Happened To Yelp?

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Remember Yelp? Back in the early 2010s, Yelp was plastered over everything restaurant you could think of. They would have signs like: “Help us with Yelp”. Yelp had quickly become the go-to place to review restaurants, shopping centers, and entertainment venues, but since then, Yelp has largely faded from the spotlight. It seems that most have not been big fans of Yelp’s monetization efforts which include giving restaurants the opportunity to advertise their listings and pay to get better listings. Many have speculated that Yelp secretly prioritizes these restaurants and makes them look better than they are. In other words, many feel that Yelp is secretly pay-to-play. Despite the negative sentiment surrounding Yelp though, Yelp’s financials are actually doing better than ever thanks to their monetization efforts. This video explains the rise and fall of Yelp and why Yelp is financially doing better than ever even though consumer sentiment is worse than ever.

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0:00 - The State Of Yelp
2:09 - The Organic Explosion
6:26 - The Push For Monetization
9:38 - Sellouts

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This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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