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How ALC Used AI to Improve Product Discovery and Search | Lily AI at Shoptalk 2025
Автор: Shoptalk
Загружено: 2025-06-20
Просмотров: 124
Описание:
In this Shoptalk Spring 2025 TechTalk, Purva Gupta, Founder and CEO of Lily AI, sits down with Hilary Peterson, SVP of eCommerce and Digital Advertising at A.L.C., to discuss how ALC is using AI to bridge the gap between how consumers search and how products are described.
This conversation covers:
How AI-powered content helps expand beyond core products
The impact of improved product attribution on SEO and paid search
Why ALC prioritizes innovation, testing, and cross-functional collaboration
What it takes to stay relevant across evolving search platforms
Filmed live at Shoptalk Spring 2025
Speakers: Purva Gupta (Lily AI), Hilary Peterson (A.L.C.)
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