Branding Your Candle Business in 7 Steps!

Branding is more than just your logo! 🚀

In this video, I break down 7 essential steps to create a strong, recognizable brand that attracts customers and drives sales. If your candles aren’t selling, chances are it’s not because of your product—it’s because your branding isn’t working.

🔹 Step 1: Define Your Why – What’s the purpose behind your business?
🔹 Step 2: Know Your Customer – Who is your target audience?
🔹 Step 3: Create a Unique Selling Proposition – Why should they buy from you?
🔹 Step 4: Share Your Brand Story – People buy from people, not products.
🔹 Step 5: Visual Branding – Your logo, colors, and packaging matter (but they’re not everything!).
🔹 Step 6: Define Your Brand Voice – What personality does your brand have?
🔹 Step 7: Create a Memorable Customer Experience – Unboxing, follow-ups, and loyalty.

Whether you’re just starting or refining your brand, these steps will help you stand out, connect with your audience, and increase sales.

00:00 Introduction to Branding
00:41 Step 1: Define Your Why
02:11 Step 2: Know Your Customer
03:31 Step 3: Create a Unique Selling Proposition
04:39 Step 4: Share Your Brand Story
06:55 Step 5: Visual Branding
08:11 Step 6: Define Your Brand's Voice and Messaging
09:30 Step 7: Create a Memorable Customer Experience
10:46 Conclusion

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