Scott D. Anthony - Seeing What's Next The Clayton Christensen Tribute

Some essential lessons in "Seeing What’s Next" relate to disruptive innovations. Four critical lessons are:
1. Disruption is a process, not an event.
2. Disruption is a relative phenomenon. What is disruptive to one company may be sustaining to another company.
3. Different or radical technology does not equal disruptive.
4. Disruptive innovations are not limited to high-tech markets.
Disruption can occur in any product or service market and can even help explain competition among national economies.

Today’s book shows how to use the theories of innovation developed in The Innovator’s Dilemma and The Innovator’s Solution—and introduces some new ones.

The book argues that it is possible to predict which companies will win and which will lose in a given situation--and provides a practical framework for doing so.

We are joined by a long-time collaborator, friend and student of both Clayton Christensen, and he is a long-time friend of this show, Scott D. Anthony

The HBR article Scott mentioned: https://hbr.org/2022/01/persuade-your...

00:00:00 Intro
00:05:44 Scott Meets Clayton Christensen
00:07:17 The Importance of Good Theory
00:09:55 Disruptive Innovation Theory
00:12:54 Low-End and New-Market Disruptions
00:14:47 Why Did Western Union Miss the Telephone?
00:16:43 The Birth of The Telephone
00:20:36 Common Language: Overshoot, Undershoot and Non-Consumers
00:25:05 That Which Starts Innocent Gets Better
00:27:06 The Role of Regulation
00:31:17 Avoiding the Sucking Sound of the Core
00:34:17 Building Capabilities and Asymmetric Skills
00:37:35 Signals of Change
00:41:18 Modern-Day Examples of Disruption - Global law firms faced this exact problem
00:44:35 Fear of Irrelevance
00:47:55 The Tale of the Tape, Sword and Shield
00:50:20 Building Quiet Capability and Tesla and Amazon AWS
00:52:29 Incumbent Reactions, Fight or Flight or Cede?
00:56:30 The five pieces of advice: 1. Unassailable Data
00:57:36 Data and Theory are NOT Foes
00:59:09 Imprinting Success Formulae
01:00:00 Everything is Relative
01:01:28 The importance of Actions, not Announcements: Resource Allocation
01:03:00 Choices Matter But Only Up to a Point
01:06:13 Final Thoughts

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