New W+D BB1000 - fastest time to mailbox converter+inserter

The BB1000 process workflow begins with the new ease-of-use envelope converting technology of W+D Easy Enveloper to create engaging, haptic, windowed, foiled envelopes and also some specialty shape cut USPS TED-C shapes from digital preprint. As the preprinted envelope is being converted in the enveloping section it then securely “envelopes on the fly” around the inside content material using inserting technologies from the W+D BB700 and W+D BB820 direct mail inserter designs. These W+D inserters are renowned for size and product range flexibility, inserting intelligence, and high-net production outputs. The completed envelope product from the BB1000 is a mail piece ready for induction into the USPS mail stream.

The two-step modular workflow of first preprinting 1:1 envelope outers and inside content into rolls. Then real envelope finishing + inserting with the W+D BB1000 allows maximum production flexibility and the industry’s fastest time to market total system solution for a powerful 1:1 matched envelope letter package. Now you can also have both the front and backside of the envelope personalized as well as other haptic finishing in a single pass workflow. Additionally, some of these haptic finishes qualify for the 4% postage discount under the 2022 USPS mailing discount promotional program.

This new game-changing finishing solution for preprinted rolls has been designed for a wide range of product enhancements and flexibility delivering high-performance and ease of use in both converting and inserting to unleash the highest quality completed personalized direct mail package.

• Output of up to 20,000 env per/hr. with a maximum pack thickness of 0.31” (5/16”)
• Can run envelopes with single or multiple windows or closed face
• Window patcher can also be used for foil enhancement of the envelope
• Can also be used to manufacture ONLY unfilled envelopes which then can be sealed in a secondary inserting process
• Can produce a variety of hard to insert sizes: a true A7 (5-1/4” x 7-1/4”) with a 2-3/8” square flap and 1” throat with 5 x 7 card; 6 x 9 booklet with 8-7/8” BRE
• Can do micro comingling by zip code for each envelope

In advertising, investing in personalized data-driven envelope letter mail is paying off enormously. The conversion rate of a direct mail letter and the higher shopping cart values leads on average to a 42% bigger Return on Advertising Spend than postcards or self-mailers according to a CMC Dialogue Post-Study in 2020.

In other words: Customers feel more appreciated by high-quality personalized advertising letter packages and tend to spend more money in return.

Data-driven marketing now has the technology to leverage the power of a 1:1 envelope direct mail package on a larger scale quickly with the fewest production touches.

For more information and a more detailed video of the BB1000 creating personalized envelope letter mail packages and samples:

Email: inserting@wdnorthamerica.com
Call (913) 227-3081