Rupert Hofmann - Observational Draftsman & Foresight Strategist, Audi Business Innovation

Rupert Hofmann is a foresight practitioner, observational draftsman, author, and initiator. As a Strategic Foresight Practitioner, Rupert works for Audi Business Innovation where he started the cross-industry platform, Foresight Academy.

He studied at Munich Academy of Fine Arts, Passau University, Columbia University in New York City and at Federal University of Juiz de Fora, Brazil. In his PhD, he developed the Trend Receiver concept, a novel qualitative method that combines insight and foresight research and contributes to vision finding, long-term decisions and brand and product development.

As an observational draftsman, Rupert’s interest in people and their environment, behavior and motives also drives his observational drawings of people, street situations, malls, stores, offices, beaches and bars.

As an author, Rupert also regularly contributes his insights on topics like visionary competence, customer foresight practice and focus territory, and research on science fiction and facts.

To know more about Rupert Hofmann, visit https://businessabc.net/wiki/rupert-h...

Rupert Hofmann Interview Questions

00:00 - 01:10 Introduction
01:11 - 02:21 Rupert’s background
02:22 - 03:42 Research and designing at Audi
03:43 - 04:32 How does Audi Business Innovation work?
04:33 - 06:31 What is Foresight Academy
06:32 - 08:21 Smart regulation, AI, climate change scenarios in EU
08:22 - 10:01 The essence of partnerships
10:01 - 11:14 Essence of tech revolution
11:15 - 11:31 Closure

About Foresight Academy

The Foresight Academy is a platform where companies from different industries explore how customers want to live in ten years and create shared visions of desirable future everyday life. This platform was started by Audi / Audi Business Innovation GmbH and it is realized by Foresight Academy GmbH.

To know more about Foresight Academy, visit https://businessabc.net/wiki/foresigh...


Useful Links and Resources

https://www.foresightacademy.com/
https://www.linkedin.com/in/rupert-ho...
https://www.ruperthofmann.com/rupert
  / foresightacademy  

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