Growth Layer Series: Kerry Rupp, General Partner True Wealth Ventures

What does it really take to build and fund women-led innovation in health?

In this episode of The Growth Layer, host Destinee Berman sits down with Kerry Rupp, General Partner at True Wealth Ventures, to explore why women-led companies are outperforming in health and sustainability — and what investors are really looking for in today’s changing market.

Kerry shares the data behind gender-smart investing, the firm’s thesis on funding companies that directly improve health outcomes, and how founders can strategically navigate DTC vs. B2B go-to-market models to raise capital successfully. This is a must-watch for startup founders, venture investors, and health industry leaders focused on impact, innovation, and the future of women’s health.

They explore:
✨ The “birth” of True Wealth Ventures — and what it means to be both founder and investor
✨ Why gender-diverse teams outperform (and the data still hasn’t changed)
✨ How the firm evolved from consumer-first to include B2B without losing its mission
✨ The real tension between DTC and B2B in health — control vs. leverage
✨ What founders should know about raising capital in a market dominated by AI
✨ Kerry’s personal growth layer — and how she’s shaping the next decade of impact investing

If you’re a founder, investor, or operator in women’s health, family health, or sustainability, this conversation will shift how you think about growth, funding, and what real impact looks like.

00:00 – Introduction
The mission of The Growth Layer and why this conversation matters right now in health + venture.
01:12 – The Origin Story of True Wealth Ventures
Why Kerry and her co-founder launched a fund focused exclusively on women-led companies improving health and environmental outcomes.
04:50 – Data Behind Women-Led Outperformance
The research that sparked their thesis — and why the numbers still haven’t changed a decade later.
07:15 – Investing in Outcomes vs. Access
How True Wealth defines “real health innovation” and what qualifies for funding.
09:40 – DTC vs. B2B in Health
A nuanced discussion on control vs. leverage, data, and capital efficiency.
13:00 – What Founders Need to Know About Fundraising Right Now
The current investment landscape, the rise of AI, and its impact on digital health funding.
17:20 – Building an 80% Women LP Base
How the fund attracted women investors and why that’s changing the capital stack.
20:45 – The Future of Health Innovation
Kerry’s long-term outlook and personal evolution as an investor and operator.
24:10 – Personal Growth Layer
How Kerry is stepping into board service, women’s hospitals, and shaping health outcomes beyond venture.
27:30 – Closing Reflections
What founders, investors, and leaders should take away — and where health is going next.

🎧 Listen to The Growth Layer — where we pull back the curtain on what it takes to build and invest in the future of health and family. Subscribe for new conversations with visionary founders, investors, and operators redefining growth.

🔗 Connect with Destinee Berman
LinkedIn:   / destineehberman  
Future Digital: https://www.scalewithfuture.com/

🔗 Connect with True Wealth Ventures
Website: https://www.truewealthvc.com
LinkedIn:   / truewealthventures  

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