Why Producers Are Willing to Break Industry Rules for Liu Yuning

Liu Yuning has become a name that the Chinese entertainment industry is willing to “break the rules” for. From producers waiting for his livestreams just to send scripts, to executives bringing multiple character proposals to investment meetings, and even top platform leaders attending his concert dressed like fans—everything points to the unique position Liu Yuning now holds.
Beyond his impressive track record of dramas reaching record-high heat indexes across major streaming platforms, Liu Yuning stands out as a true “all-in-one” star. He is not only a leading actor, but also a popular OST singer who actively promotes his projects through livestreams and direct fan engagement. The successful cycle of “dramas boosting music, and music driving drama popularity” has helped producers significantly reduce marketing costs while maximizing visibility.
More importantly, Liu Yuning’s journey represents perseverance and growth. Once questioned for his appearance and suitability for costume dramas, he has proven himself through consistent improvement and solid performances. Today, he is recognized not just by audiences, but also by industry insiders as a reliable, low-risk, high-return choice.
This is more than a story about fame—it is a reflection of how talent, authenticity, and long-term value are redefining success in the modern entertainment industry.
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