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Porsche’s 99% Profit Wipeout: The Tragic Collapse of an Automotive Icon
Автор: Claire Finance Daily
Загружено: 2026-01-03
Просмотров: 102
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In 2025, the automotive world was shocked by a data point that sent chills through the capital markets: Porsche’s operating profit plummeted by a staggering 99%, dropping from 4 billion euros to just 40 million. Once the undisputed "money printer" of the industry, Porsche is now facing a systemic collapse of the business model that sustained it for decades. In this deep dive, we deconstruct how the crown jewel of German engineering found itself in a desperate fight for survival. From the Taycan’s software "disaster" to a 42% sales crash in China, we analyze exactly what went wrong and whether the brand can ever reclaim its soul.
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