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Pivoting back to your roots - Mac Cormier
Автор: Front
Загружено: 2024-08-16
Просмотров: 45
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Congratulations, you’ve found product market fit! Now the real challenge starts: keeping your customers engaged, continuing to build what they need, and growing at a sustainable rate.
Nav found product market fit 12 years ago with small business owners. But as the company evolved, we lost sight of our core demographic and almost built our way out of our own customer base. We’ve now spent the last year redesigning the product based on research and customer needs. Luckily, the rebound has started. In this session, you’ll hear about how designing for your customers and personalizing experiences based on their needs does, surprisingly, work.
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