Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead

How do you build SEO strategies that mesh seamlessly with product teams?

Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics.

Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.

Show Notes:
0:00 Background & Why Product Matters
02:47 Landing in Product-Focused Roles
07:43 Top of Funnel vs. Bottom of Funnel
11:01 A Typical Day in a Product-Led SEO Role
16:40 Technical vs. Product Manager SEO
21:47 Should SEO Sit in Marketing or Product?
26:32 UX & User Research Resources
30:47 A/B Testing for Better User Journeys
39:37 Tools & Tactics for SEO A/B Testing

Show Links:
NNGroup: https://www.nngroup.com/

UserTesting.com: https://usertesting.com

SearchPilot: https://www.searchpilot.com/

Sharanya on LinkedIn:   / sharanyasrinivasan  

Apartments.com related linking example: https://www.apartments.com/austin-tx/

Wirecutter “Mentioned above” example: https://www.nytimes.com/wirecutter/re...


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