How to integrate Google Analytics with Wordpress website via Google Tag Manager

Ready to track your WordPress website's performance with Google Analytics? This video is your step-by-step guide to doing it the right way: by using Google Tag Manager!

While there are many ways to connect Google Analytics to WordPress, using Google Tag Manager is the most flexible and powerful method. It centralizes all your tracking codes, saves you from adding multiple plugins, and gives you total control over your website's data.

In this tutorial, we'll walk you through the entire process, including:

Why Google Tag Manager is the superior method for WordPress analytics.

Creating your Google Tag Manager account and a new container for your site.

Installing the GTM code snippet on your WordPress website using a simple plugin.

Setting up your Google Analytics 4 (GA4) tag within Google Tag Manager.

Configuring your tag and trigger to track all page views.

Testing your connection to ensure everything is working perfectly.

The benefits of this setup for future tracking needs (like conversions, button clicks, and more!).

By the end of this video, your WordPress site will be properly connected to Google Analytics, giving you the data you need to grow your traffic and improve your website's performance.

Timestamps:

0:00 - Introduction & Why Use GTM?

1:30 - Creating Your GTM Account

3:05 - Installing GTM on WordPress

5:45 - Setting Up the GA4 Tag

8:20 - Publishing & Testing

10:00 - Next Steps & Advanced Tracking

Resources Mentioned:

[https://gtm4wp.com/google-tag-manager...]

[https://tagmanager.google.com/]

[https://analytics.google.com/analytic...]

[   • Google Analytics 4 (GA4) Tutorials  ]

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