Conversations on Change: Plain Language

Every successful change starts with a clear story.

And how you tell that story, especially the words you choose, can strengthen or sabotage your message.

That’s where plain language comes in.

I had the honour of recording a Conversation on Change with my friend and colleague, Lynda Harris.

Our conversation may be a few years old but the insights are still relevant today.

Have a listen.

Key moments:
00:00 Introduction
02:12 What is plain language and why does it matter?
03:15 The cost of writing
06:34 Reader-centric perspective
08:05 One piece of advice Lynda gives clients
10:42 Questions to ask before writing
13:30 Purpose and empathy
15:56 The value and risk of email
20:09 Keys to whether email works (or not)
22:24 The MADE formula for emails
26:00 Writing with the end in mind
29:19 The five whys
30:32 Examples of writing that isn't "alive"
33:37 "This means that we will..." exercise for clarity
35:12 Making data more reader-focused

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🌐 Discover how Lynda and her team improve business outcomes with strategic communication and training: https://writegroup.io/
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Thanks for watching today!

I’m Dr. Dawn-Marie Turner, president of Turner Change Management and creator of The Readiness Mindset®.

As a leading expert in organizational change, I work alongside leaders to help them successfully navigate the complexity of change using practical, science-based methods that make their organizations healthier, stronger, and excited about change.

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#plainlanguage #conversation