Sell Your Product by Selling a Feeling: Parafante Liqueurs | Penny For Your Thoughts E5
Автор: PennyBooks
Загружено: 2022-03-14
Просмотров: 118
👋 Welcome to the Penny For Your Thoughts Podcast - in this episode, we chat to Graziano Madeo and Matthias Ingelmann, Co-Founders of Parafante Liqueurs.
Parafante make the UK's first and only Fig Leaf Liqueur (I can vouch it's delicious) - and we chat about how to break through when inventing a new product, the importance of great design, and how to run a business while also working a full time job.
00:00 Intro
01:33 About Parafante & Calabria, Italy
03:53 Making a Seasonal Ingredient into a Year Round Product
04:28 Why Should I Drink a Leaf?!
06:30 Selling a Feeling: Importance of Branding
11:58 Balancing a Full-Time Job
13:02 Importance of Having a Co-Founder
15:56 The Biggest Learning Curve
17:11 Successes and Challenges
Check out Parafante here:
parafante.com
@parafante.liqueurs
Check out PennyBooks:
www.pennybooks.io
@pennybooks.io
PennyBooks is the easy and obvious online accounting solution for start-ups and SMEs. We take the stress out of balancing the books so you can focus on what matters; running your business!
Want to be on the podcast? email elspeth@pennybooks.io and let's chat :)
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