The Shift No One Talks About with Dom Cassone

What happens when hard work stops working?
In this episode of ⁠Your Business Growth Podcast⁠, Jeremy Shapiro sits down with Dom Casone, a long-time entrepreneur who faced layoffs, stalled growth, failed ventures, and eventually personal bankruptcy — and still rebuilt a stable, profitable business.

Dom’s story is raw, honest, and deeply practical. He shares how sticking with bad decisions too long nearly ended everything, and what finally helped him reset his business, his finances, and his mindset.

Inside this conversation, Dom breaks down:
✔ How a layoff pushed him into entrepreneurship — and why excitement quickly turned into fear
✔ The mistake of trying to serve everyone and why it nearly stalled his growth
✔ How repeated plateaus forced him to rethink revenue, pricing, and expenses
✔ Why profitability mattered more than headline revenue numbersHow membership models and recurring income changed everything
✔ What bankruptcy taught him about limits, decision-making, and recovery
✔ Why implementation matters more than ideas
✔ How mental resilience and perspective influence sales, leadership, and relationships
✔ The importance of staying close to your core business while testing new ideas

This episode is for business owners who feel stuck, overwhelmed, or unsure of their next move — and want a grounded, experience-based path forward.

🎧 Listen to hear how Dom rebuilt stability step by step and why sustainable growth starts internally.

👉 Connect with Dom Cassone:
⁠⁠Dom Cassone on LinkedIn⁠⁠⁠⁠   / domcassone  
Dom Cassone on Facebook⁠⁠   / joomfuse  
Mental Fitness Coaching⁠ https://zacaw.com/services/mental-fit...

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠⁠⁠Your Business Growth Playbook https://yourbusinessgrowthplaybook.com/

Chapters:
00:00 The Journey to Bankruptcy and Beyond
00:54 Introduction to the Podcast and Guest
02:09 Dom Kasson's Entrepreneurial Beginnings
03:18 Overcoming Early Business Challenges
07:24 Finding the Right Market and Niche
10:32 Navigating Growth Plateaus
12:58 The Importance of Profitability
14:43 Innovative Strategies for Business Growth
18:18 The Power of Continuity and Membership Models
21:47 The Value of Upsells and Pricing Strategies
26:38 Cold Prospecting and Client Acquisition
29:30 Overcoming the Fear of Cold Calling
30:33 The Importance of Mental Resilience
30:45 Integrating Positive Intelligence
31:28 Sage vs. Saboteur: A New Perspective
36:05 The Value of Postmortems in Business
38:27 The Challenges of Implementation
40:48 Learning from Bankruptcy
44:01 The Power of Continuity in Business
45:34 Managing Client Churn
51:51 Lessons Learned and Advice for Entrepreneurs

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