The Rise and Fall of Drink Prime, a Billion-Dollar Phenomenon

In 2022, PRIME wasn’t just a drink — it was a global movement.
Born from the rivalry-turned-alliance of YouTube giants Logan Paul and KSI, PRIME Hydration conquered shelves, broke sales records, and rewrote the rules of modern marketing. It became the ultimate symbol of influencer power: viral demand, strategic scarcity, and a community-driven empire.

But behind the hype, the cracks began to show.

Regulatory backlash, caffeine controversies, collapsing sales, global bans, and a rapidly shifting market brought the once-unstoppable powerhouse to its knees. In just two years, PRIME went from a billion-dollar juggernaut to one of the fastest-falling beverage brands on the planet.

This documentary dives deep into:

PRIME’s explosive rise and $1.2B peak revenue

The genius marketing strategy powered by 50M+ combined subscribers

Global expansion into 90,000+ retail locations

The controversies that ignited investigations and international bans

The dramatic sales crash across the US, UK, and worldwide

The lessons every brand must learn about hype, trust, and overextension

PRIME is more than a drink — it’s a modern business parable.
A story of ambition, community, innovation… and the razor-thin line between success and collapse.

Welcome to another episode of Rise and Fall, where we break down the true stories behind the world’s most iconic business triumphs and disasters.

👍 Like the video
🔔 Subscribe for more business deep dives
💬 Comment below: Which company should we cover next?