Dixie D’Amelio Is Redefining Family Business With $100 Million D’Amelio Brands | Forbes

Early on, Dixie D’Amelio was embarrassed by the dance videos her younger sister Charli (#2) was posting to a nascent TikTok. She’s since joined the party—amassing 57 million followers and earning $10 million in 2021. She’s leveraged her TikTok fame to launch a pop music career, reality show on Hulu and Snap and a family VC firm 444 Capital. Now, with sister Charli, mom and dad, Dixie is switching from influencer to owner—their D’Amelio Brands will create footwear and beauty lines to sell to their combined 200 million TikTok fans.

Reporter: Alexandra Sternlicht

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00:00 Start
01:09 The Business Of Dixie D'Amelio
03:57 What Should You Know About Her Business
04:49 What Has Dixie Learned From TikTok
06:17 Dixie On Mental Health
09:13 The Good And The Bad
10:17 Dixie On Why She's Doing So Many Different Things
11:56 How Does It Feel To Live The 'American Dream'
15:00 Dixie's Advice For New Creators
16:44 The Blurred Line Of Being An Influencer
19:17 Dixie Works Best Under A Tight Deadline
20:30 How Hulu Show Has Allowed Dixie To Expand Her Business
21:13 Dixie's Privacy
26:00 What Dixie Has Learned About The Creator Economy
29:10 All About D'Amelio Brands
30:53 Going On Tour

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