Rethinking B2B Marketing in 2025 with Employee Generated Content (EGC), with Katie Street

➡️ Follow along with our founder community:   / jameswgjohnson  

Katie Street is a force in the world of B2B marketing and business growth. As founder and MD of Street Agency, she's an award-winning sales and marketing expert with recognition from BD 100, The APHIS and Beamer. Katie is also the host of the chart-topping podcast "Marketing in the Madness" and a passionate advocate for women in business. Her mission is simple but powerful: make marketing human again.

➡️About this Episode

Your best marketing content creators probably aren't who you think they are.

Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.

But what if the future of marketing wasn’t about personal branding at all…What if it was about empowering your entire team?

In today’s episode we unpack:
How to move beyond founder-led content to team-powered marketing
Why authentic, human content beats polished scripts every time
Shifting from a scarcity mindset to one of empowerment when leading your team
The rising importance of in-person events in an AI-driven world

➡️ Show Links 
  / katiestreet  
  / streetagency  
   / @marketinginthemadness  

➡️ Peer Effect Podcast - Frameworks for Founders

Subscribe & Watch The Full Podcast⁣ -    / @peereffect  

Welcome to the Peer Effect Podcast, hosted by founder coach James Johnson.

On this podcast, James sits down with founders, operators, and business leaders to unpack the frameworks and strategies that actually work when scaling a business. From his "It Starts With You" methodology to "No Excuses" execution principles, James explores the real challenges of building and growing companies.

He interviews scale-up founders and thought leaders to extract practical insights that founders can immediately apply to their businesses, covering everything from leadership and team building to marketing and operations.

Website: https://peer-effect.com/

Listen on Spotify: https://open.spotify.com/show/0U3ebhi...

Listen on Apple Podcasts: https://podcasts.apple.com/za/podcast...

YouTube:    / @peereffect  

Instagram:   / peer_effect  

LinkedIn:   / the-peer-effect