JULIA Barretto introduces her own makeup brand BEE BEE with VIVA BEAUTY | FULL MEDIA LAUNCH

Julia Barretto takes a bold leap into the business world with the launch of Bee Bee, her very first beauty brand collaboration with Viva Beauty. Crafted to bring the fun back to makeup, Bee Bee is designed for young, style-savvy Filipinas who want to express themselves and keep their beauty game on trend.
Guided by the philosophy of "less, but better," Bee Bee is rooted in empowerment, authenticity, and self-love. Julia was hands-on in every step of the journey, not just as a face of the brand, but as a business woman. From testing every product herself to ensure it met her standards to shaping the brand's identity, she made sure the brand reflects her own values.
For its debut, Bee Bee introduces a collection of lip conditioners, with each shade personally handpicked by Julia and thoughtfully crafted to flatter for every Filipina. The line includes:
Sweet Nectar - a juicy flush that mimics the fresh, effortless tint of just-kissed lips.
Beekeeper - a daring deep hue that drips confidence and attitude.
Honey Drip - a warm coral glow that melts onto your lips for that sunlit effortless vibe.
Bee You - a glossy, glassy shine that lets your natural lip color grow though.
These lip conditioners are powered by two key innovations: BeeSpoke Tint, a thermochromic, color-changing technology that reacts to your lips' natural warmth, giving them a radiant, healthy flush that's uniquely yours and Bee Smooth, a nourishing formula with moisturizing and repairing ingredients like shea butter, ceramides, squalene, and tocopheryl acetate to relieve dryness and deliver long-lasting hydration.
As Julia steps into her new role as an entrepreneur, Bee Bee is her love letter to every Filipina to own your beauty and embrace who you are. #JuliaLovesBeeBee