live session with Dr. Philip Kotler - Next MBA - Marketing Director Course - June 2024 - Soby Akbik

🎥 Now Available: In a recent live session for our MBA Marketing Director course, I had the privilege to discuss with Dr. Philip Kotler the integration of AI in marketing as outlined in 'Marketing 6.0'. I asked him: "Given these advancements, what marketing strategies or Marketing Excellence Model would you recommend for governments to manage challenges like international disputes, misinformation campaigns, and climate change?"

Watch the full video for Dr. Kotler's comprehensive insights.

🗓️ Recorded on: June 13, 2024

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