Winter Isn’t Dead Season—It’s Domination Season

How Smart Contractors Generate Leads, Book Spring Jobs, and Dominate Cheap CPMs During the “Slow” Months

Most contractors pull back when the weather turns cold. They slash budgets, go quiet, and hope business picks up in spring.
But the smartest companies do the opposite. They pivot their message, change their offers, and use winter to set up a huge first quarter.
In this fast-paced, high-impact webinar, marketing expert Rich Harshaw will show you exactly how to dominate during the off-season—without wasting money or going dark.

You’ll Discover:
The “Dim, Don’t Dark” strategy: How to lower ad spend without losing visibility
Stacked Bonus campaigns that make homeowners eager to pre-book spring installs
Ten proven cold-weather marketing plays that fill your pipeline and keep crews busy
How to turn cheap winter CPMs into a major brand-building advantage
The Winter ROI Blueprint: when to run, what to run, and how to measure results

About the Presenter:
Rich Harshaw is the founder and CEO of Level 10 Contractor, one of the top marketing agencies serving remodeling and home service companies nationwide.
He’s known for turning contractor marketing into a science—using strategy, storytelling, and data to help companies generate massive lead flow, build dominant brands, and scale beyond $10 million.

Who Should Attend:
Owners, marketing directors, and senior leaders at home improvement or home services companies who want to keep leads flowing all year long—especially in roofing, windows, siding, HVAC, plumbing, electrical, and kitchen/bath remodeling.

Don’t coast through winter. Dominate it.