5 Tips For Elevating Your Medspa's Social Media Presence | Aesthetic AF Podcast [Ep 4]

5 Social Media Strategies for Medspa Success

Your social media might be sending the wrong message about your medspa—and it could be costing you clients.

In this episode, Tara Dotson Riley and Sam Varner break down five social media mistakes that could be hurting your brand—and exactly how to fix them. From inconsistent posting to poor-quality before-and-after photos, we’re giving you the insight (and tough love) you need to step up your online presence.

📌 What You'll Learn:
• Why your posting schedule matters more than you think
• How to promote without devaluing your services
• Tips for professional before-and-after photos
• How engagement builds trust and converts clients
• Why video is no longer optional—and how to make it easy

💡 Whether you're doing your content in-house or looking for expert help, this episode is packed with actionable advice to help you attract more clients and grow your medspa the right way.

→ Want to hand off your medspa’s marketing to the pros? Connect with us: https://taralynnmedia.com/appointment/

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Join Our Community of MedSpa Owners:   / salesandmarketingformedspas  

Learn More About The Podcast: https://aestheticafpodcast.com/

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About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa marketing trends
✔️ Learn how to leverage social media, SEO, and paid ads for growth
✔️ Hear from successful medspa owners and industry experts
✔️ Get proven strategies to boost revenue and scale sustainably

If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today!