How Solo Stove Turned Fire Pits Into A $400 Million Empire
Автор: CNBC Make It
Загружено: 2023-02-14
Просмотров: 618526
This is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.
Produced by: Sam Rega
Supervising Producer: Jessica Leibowitz
Camera: Lucas Mullikin, Erin Black
Editor: Nic Golden Henry
Animator: Gene Kim
Reporter: Tom Huddleston
Narrated by: Ashton Jackson
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How Solo Stove Turned Fire Pits Into A $400 Million Empire
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