Heirloom Tomatoes 101: Why Flavor Comes First | Frog Hollow Farm | Metropolitan Market

Join Amy and Jeff from Frog Hollow Farm in Washington’s Walla Walla Valley as they share the story behind their incredible heirloom tomatoes. At Frog Hollow, flavor always comes first. Unlike conventional hybrid tomatoes bred for shipping and shelf life, heirlooms are grown for taste — sweet, tangy, juicy, and complex.

What makes them different? Heirloom tomatoes are open-pollinated and their seeds have been passed down for generations without modification. They come in all shapes, sizes, and colors. From deep purples and grassy greens to golden yellows and bright reds. Their thinner skins and fragile walls make them more delicate, but also far more flavorful. At Frog Hollow Farm alone, there are 127 unique heirloom varieties, including Jeff’s personal favorites: Mammoth German Golds, Brandywines, and Mortgage Lifters.

But growing heirloom tomatoes goes beyond the fruit itself. Amy and Jeff are building community through their farm — connecting with schools, volunteers, food banks, businesses, and tomato lovers across the region. Their work keeps heirloom traditions alive while strengthening the Walla Walla Valley community.

Discover why heirloom tomatoes are worth celebrating and why every bite is a reminder of flavor, tradition, and connection.


Timestamps:
0:00 – Meet Frog Hollow Farm
0:28 – What Makes Heirloom Tomatoes Unique
2:20 – Peak Heirloom Tomato Season
2:55 – How to Enjoy an Heirloom Tomato
3:15 – Community Impact in Walla Walla


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