“Protect, Promote, Profit: How Modern Brands Thrive in the Digital Marketplace”

In this premiere episode of Retail Revelations: Inside the Deal Season 3, host Stephanie Beringhele sits down with Nicolas Martinez, VP of Marketing at ‪@VENDOCOMMERCE‬ to unpack what it really takes to thrive in an omnichannel world.

From protecting your brand across marketplaces to optimizing ad spend and understanding the modern buyer’s journey, Nicolas shares actionable insights that every emerging brand can use to scale smarter, sell stronger, and stay in control.

Whether you’re an eCommerce entrepreneur or a retail veteran expanding into new channels, this conversation will help you build a winning omnichannel foundation for the future.

💡 What You’ll Learn

The first step to building a scalable omnichannel strategy
How to tailor your approach for Amazon vs. Walmart.com
Ways to protect pricing and brand reputation across platforms
The content elements that actually drive conversions
Where to focus limited ad dollars for maximum ROI
How the buyer’s journey has evolved — what brands must do to keep up
Which data points matter most for omnichannel performance
How to expand across channels without losing consistency
Emerging marketplace trends shaping 2025 and beyond
A single, actionable takeaway to strengthen your omnichannel presence

⏱️ Timestamps

00:00 – Intro: Meet VENDO and Nicolas Martinez, VP of Marketing
03:15 – The Omnichannel Foundation: Where brands should begin
08:30 – Marketplace Mindset: Why Amazon ≠ Walmart.com
14:45 – Brand Protection in a Digital World: Fighting gray market issues
19:20 – Content That Converts: What makes shoppers click “Buy Now”
21:10 – Advertising ROI Secrets: Where to spend first for maximum return
24:05 – The Modern Buyer’s Journey: Bridging online and offline retail
28:40 – Using Data to Win: Tracking metrics that matter most
31:10 – Scaling Smart Without Losing Control: Staying consistent as you grow
35:00 – Actionable Takeaway: Nicolas’ one tip to strengthen your brand

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Connect with Nicolas and Vendo:

🤝 Nicolas:   / nicolasemartinez  
🌐 Learn more Vendo: www.vendocommerce.com
👀🎬 Watch + Subscribe on YouTube:    / @vendocommerce  

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