Foundation Sprint Day 1 -- How to differentiate from the competition? Crafting your Mini-Manifesto

Struggling to stand out in a crowded market? In this video, Dana Vetan guides you through the Mini Manifesto—the second essential step in Day 1 of the Foundation Sprint, based on Jake Knapp and John Zeratsky’s book, Click.

You’ll learn how to pinpoint exactly what makes your solution unique and valuable to your customers. Through clear examples and an interactive Miro exercise, Dana shows you how to define your unique differentiators—the sweet spot where customer desires meet your unique strengths. 🚀

By the end of this session, you’ll have crafted powerful differentiators and principles that clearly set you apart from competitors, creating a solution that’s not just better—but undeniably different.

🔗 Access the Miro template used in this workshop: https://www.designsprint.academy/free...

🔗 New to the Foundation Sprint? Make sure you watch these videos first:
   • What is a Foundation Sprint? The #1 framew...  
   • Foundation Sprint Day 1 -- How to facilita...  


✨ What you’ll learn:
00:00 – Intro: Why Your Differentiators Matter
01:05 - Mini-Manifesto Explained
02:57 - How to Use ‘The Classics’ for Differentiation
04:41 - Beyond the Classics: Crafting Unique Differentiators
09:29 - Refine and Iterate Differentiators
11:00 - Crafting Powerful Principles & Safeguards
16:54 - Finalizing Your Mini-Manifesto

💡 Want to bring this process to your team?
If you’re ready to stop guessing and start aligning, check out our on-demand Problem Framing course https://www.problem-framing.com
or book an enterprise Design Sprint training with us https://www.designsprint.academy/acad...