Don Norman e o Futuro do Design: Como Criar um Mundo Melhor

The world is a mess. From racial equity to climate change, Norman says that many designers don't interpret specific problems as design problems when they should.

Design can change the world by influencing how people think, act, and interact with the world around them. Good design can improve the quality of people's lives by making products and services more functional, efficient, and enjoyable to use. It can also shape public opinion and behavior by communicating messages and values through visual and experiential means.

For example, design can be used to create more sustainable products and systems, promoting environmental awareness and action. It can also be used to address social issues, such as by creating designs that are accessible and inclusive to people with disabilities or by using design to raise awareness and advocate for social causes.

"The challenge is to use human-centered design principles to produce positive results, products that enhance lives and add to our pleasure and enjoyment. The goal is to produce a great product that is successful and that customers love. It can be done." - Don Norman

Where once industrial designers focused primarily on form and function, materials and manufacturing, today's issues are far more complex and challenging. As a result, the designer's skills are not well suited for modern times. New skills are required, especially for interaction, experience, and service design.

This show will pass through some questions like:
Doe this new approach to be focused on the product, calling ourselves product designers, create a kind of gap between the focus on the user?
What is our next step from a future perspective of the industry making design part of this?
What are the biggest problems in design education nowadays?
What is the value of education?

For this, we had the honor of talking with one of the most critical professionals in the UX design industry in a conversation that was a true lesson for us. Donald Norman is the co-founder and Principal Emeritus of Nielsen Norman Group. Norman's formal education is in Electrical Engineering and Psychology. He has been a faculty member at Harvard, the University of California, San Diego, Northwestern, and KAIST (South Korea). He has worked in the industry as a VP at Apple and an executive at HP and a startup.

#donnorman #donaldnorman #uxdesign #design #productdesign

Follow Don Norman on these links:
  / donnorman  
https://jnd.org/

Norman's books:
Design for a Better World: Meaningful, Sustainable, Humanity Centered https://amzn.to/3jmRhdL
O design do futuro https://amzn.to/3PLiQJy
O design do dia a dia https://amzn.to/3FHZErD
Design emocional https://amzn.to/3YHhm7c

Related Links:
https://www.fastcompany.com/90669651/...
https://jnd.org/why_design_education_...
https://www.researchgate.net/profile/...
https://jnd.org/tag/book/
https://www.nngroup.com/videos/design...
https://vimeo.com/12022651

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The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited many professionals who are references for us and have so much history in our industry.

This is the Good Morning UX, a recorded show produced and launched on the Design Team channel twice a month.

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