What makes Apple, Apple

Jony Ive's interview with Charlie rose on what makes Apple, Apple.

after he left Apple, now this interview is much more worthy.

0:51 what is design.
4:18 what apple products say about apple.
6:11 why details matter.
15:42 humanity in Design.
18:36 importance of prototyping.
22:30 the unreasonable man.
24:56 design process.
26:18 new; (danger in design)
27:34 perfection.
33:06 what makes apple, apple.
35:12 problem framing.
42:22 first meeting with steve.
45:40 what is knife!
48:00 loud idea.(2nd danger)
49:40 who is jony ive.
51:15 criticism.
52:17 surgical precision.
55:15 packaging.
58:55 fluency.
1:00:55 design & making.
1:04:50 possibility of apple not being apple. (3rd danger)
1:07:37 material fluency.
1:10:24 ambition
#design #apple #jonyive #interview #charlierose #business #stevejobs #product #industrialdesign