Amazon Barcodes EXPLAINED: The #1 Mistake That Kills New Sellers

If you get barcodes wrong on Amazon, your entire business is at risk.

In this video, I explain everything you need to know about Amazon barcodes, how to get the correct Amazon barcodes, where and how to get them, and how to protect your listings so you don’t get taken down.

✅ Here’s what you’ll learn:

Why you must get your barcodes from GS1.org

How to know if your UPC is legit (and what happens if it’s not)

What to do if your current ASIN is tied to a barcode you don’t own

How to safely switch to a new UPC using parent/child variations

How to protect your listing and brand from hijackers

The importance of having a trademark and Brand Registry

Pro Tip: Owning your barcodes = owning your brand’s future. Don’t risk your Amazon account with fake or resold barcodes.

Quick Barcode Breakdown:
UPC (Universal Product Code): Barcode you must own, purchased from GS1
GS1: The only legit source for UPCs that Amazon accepts
FNSKU: Amazon's internal barcode for FBA inventory
ASIN: Amazon’s unique product identifier for each listing
GTIN: General term for product codes like UPC/EAN

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Any questions? Leave a comment below! I read & reply to all of them.

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