Oren John's 2026 Creative Trend Predictions (HOOKS+VIRALITY+STORYTELLING)

Learn 2026 hook tactics, viral content strategies, and storytelling secrets that actually work.

Oren John (SVP of Marketing at Morphe, creator behind @orenmeetsworld) breaks down the exact creative tactics winning brands are using to stand out in 2026.

From animated titles and AI hooks to elevated UGC production and social shows, discover how to improve hook rates, build top-of-funnel audiences, and create mid-funnel content that converts.
Perfect for brand marketers, content creators, and media buyers looking to level up their organic and paid social strategy.

⏰ TIMECODES ⏰
0:00 - Introduction & Background
2:48 - Hook Rate Obsession: Why Everyone's Getting Better
3:28 - Animated Titles with Remove Background
5:35 - Retention Tactics: Sets, AI Hooks & Production
8:25 - The Content Funnel Explained
9:12 - Top of Funnel: Virality & Views Strategy
11:00 - Creative Organic Assets & Social Shows
12:00 - Mid Funnel: Expert Storytelling Over Value Tips
14:16 - Key Takeaways: Hooks, Retention & Personalities
15:50 - Q&A: B2B/Services & Hook Ideation

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ABOUT THE SPEAKER 🗣️
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Oren John ‪@orenmeetsworld‬ is a marketing strategist and content creator specializing in social media creative strategy for consumer brands. He currently serves as part of the extended team at Morphe (Anvest portfolio company) and is a partner in womenswear brand Understated Leather. Previously, Oren was SVP of Marketing at Gel Blaster, scaling the brand across Target, Walmart, and Costco. He's trained over 2,000 creators and brands through his Cut 30s program and shares daily insights on Instagram and YouTube about marketing, creative strategy, and taste.

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