Reflective clothing confounds vehicle crash prevention technology

The clothing that makes pedestrians stand out to human drivers may make them invisible to automated crash prevention systems, a new study from the Insurance Institute for Highway Safety suggests.

The new study investigated the effects of conspicuous clothing and increased roadway lighting on the performance of the pedestrian automatic emergency braking systems installed in three 2023 models — a Honda CR-V, Mazda CX-5 and Subaru Forester.

David Kidd, a senior research engineer at IIHS, discusses the results of the recent research tests. Learn more: https://go.iihs.org/news-conspicuity

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