How ColourPop Gained a $100M+ Following with Smart Influencer Partnerships

In this video, we take a closer look at ColourPop’s remarkable journey to generating over $100 million in annual revenue. The makeup brand, founded by siblings John and Laura in 2014, broke industry norms by creating an online-only brand and engaging influencers across social media platforms like Instagram, TikTok, and YouTube. Through affordable, high-quality products and collaborations with popular franchises like Twilight, ColourPop reached a massive fanbase, securing a strong foothold in the competitive beauty market.

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