How to Sell More Books With Amazon Ads

You can find the blog version of this episode here: https://www.authormedia.com/how-to-se...

When readers browse Amazon, they have already decided to purchase a book. The only question is: which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them pick your book from the list they’re considering?

There is! It is called Amazon Advertising. Amazon ads allow you to prominently feature your book in search results and on book pages. It has become one of the most popular forms of book promotion for indie authors.

But many authors feel intimidated by the idea of running Amazon ads. How do you get started? How do you know if your ads are effective? And what should you do if your ads aren’t working?

To find out, I interviewed Alana Terry because she knows a lot about Amazon ads. She’s an award-winning Christian suspense novelist and a USA Today bestseller who’s written over 40 books. She also runs the Successful Writers Academy to help writers like you reach the goal of achieving creative and commercial success.