How to Use In-Article Ads in AdSense

Hello Everyone and Welcome to another video on Skill Convo, where we'd be discussing how you can Create and Use In-Article Ads in AdSense, in order to make more revenue on your website.

What is In-Article Ad Unit?
In-article ad unit is a new AdSense native ad unit which blends with the content and provides a better user experience and also helps publishers monetize their content.

In-article ads are responsive ads which mean they automatically adjust their size for the device they’re being viewed on. The width of an In-article ad is always equal to the width of the parent container it’s inside. (Note that the minimum width for an In-article ad is 250px.) The height of an In-article ad is automatically adjusted by AdSense based on the device it is viewed on.

The in-article CPM rates tend to be in the lower range when compared to the display banners. In the adtech blog, we get an average of $0.50 per click with the high click ever recorded was around $32. However, on the educational blog, we get an average CPC of around 6 cents. So, the in-article ads have a CPM/RPM rate which tends to be around half of what the display ads perform CPC-wise.

But, the good thing about in-article ads is that it can actually help you increase the overall ad revenue. A good mix of banner and in-article ad can bring in additional revenue to your blog or website. So, if you haven’t started with in-article ad units, I would recommend you get started with them asap and see a 30% increase in your overall revenue. Also, you can keep testing the color combinations and the font styles to blend it with your site’s content, which will help you additionally monetize your site. Looking forward to hearing your success story with in-article ad units!

References:

http://blognife.com/2017/08/29/adsens...