CFO's Role in Crafting a Financial Narrative That Drives Growth with Matt Collis, CFO at PairSoft

In this episode of CFO Weekly, Matt Collis, Chief Financial Officer at PairSoft, joins Megan Weis to explore how modern CFOs are evolving from traditional financial oversight to strategic leadership partners who craft compelling financial narratives that drive business growth. Matt brings extensive experience scaling companies across different industries, with deep expertise in financial automation and operational excellence.

With his background spanning audit, private equity-backed businesses, and board-level strategic planning, Matt shares how finance leaders can move beyond reporting numbers to become integral drivers of business strategy. Currently serving as CFO at PairSoft, Matt oversees financial operations for one of the strongest financial automation platforms serving mid-market and enterprise organizations, with solutions that integrate natively with major ERP systems, including Microsoft Dynamics, Oracle NetSuite, and Sage Intacct.

What You'll Learn:
Why CFOs must transition from diagnostics to strategic decision-making partners
How to craft financial narratives that speak to operational metrics, not just numbers
The critical role of financial automation in supporting rapid scalability
Strategies for balancing financial controls with business agility during growth phases
How to foster cross-functional collaboration that aligns financial planning with business goals
The evolution of the CFO role from startup through enterprise maturity