94 | Making Sales Simple: The Art and Science of Human Connection | Hannah Ajikawo

In this episode of RevOps Champions, host Brendon Dennewill sits down with Hannah Ajikawo, founder and CEO of Revenue Funnel, HubSpot modern sales leader, and LinkedIn top voice in B2B sales. With 17 years of experience leading sales and go-to-market teams, Hannah shares her philosophy on making sales simple by stripping away the over-engineered complexity that holds revenue teams back.

Hannah challenges conventional wisdom about sales methodologies, arguing that companies often lose sight of fundamentals by trying to turn salespeople into formula-following robots. She reveals how misalignment across revenue teams—from unclear ownership to missing expectations—costs companies millions and explains why being "data-informed" beats being "data-driven" every time. The conversation explores practical frameworks for building alignment, leveraging AI effectively, and finishing Q4 strong while setting up for success in 2026.

This episode is essential listening for RevOps professionals, CROs, sales leaders, and founders who want to cut through the noise, realign their revenue engine around what actually works, and scale growth without adding unnecessary complexity or headcount.

What You'll Learn
• Why sales becomes unnecessarily complicated
• The true meaning of revenue alignment
• The 72.9% Ronaldo Principle for launching initiatives
• Data-informed vs. data-driven strategy
• How AI is reshaping buying and selling
• Sales velocity as the CRO's north star metric
• Practical Q4 advice for hitting targets

Resources Mentioned
• The Go-Giver by Bob Berg https://thegogiver.com/
• Revenue Funnel Go-to-Market Health Check https://alignment.revenuefunnel.co.uk...
• HubSpot Academy https://academy.hubspot.com/
• EOS (Entrepreneurial Operating System) https://www.eosworldwide.com/eos-model
• Denamico Growth Readiness Score https://www.denamico.com/growth-readi...

About   / hannah-ajikawo  
Title: Founder & CEO
Company: Revenue Funnel https://revenuefunnel.co.uk/