Mindvalley Book of the Week: Michael Norton’s "The Ritual Effect"

This fascinating book explores how rituals—both big and small—shape our lives, performance, and well-being in ways we often don’t even realize.

From athletes to artists, CEOs to everyday people, rituals help us enter the right mindset for success, creativity, and connection. Whether it’s a pre-game routine, a morning coffee ritual, or a unique way to celebrate milestones, The Ritual Effect reveals how these seemingly small actions have profound effects on our productivity, relationships, and overall happiness.

About the Author:
Dr. Michael Norton is a professor at Harvard Business School, a behavioural scientist, and co-author of Happy Money: The Science of Happier Spending. His TEDx talk, How to Buy Happiness, has been viewed over 4.5 million times, and he has been named one of Wired magazine’s “50 People Who Will Change the World.” His research on human behavior, happiness, and habits has been featured in The Wall Street Journal, The New York Times, Scientific American, and more.

In this conversation, Dr. Norton answers these questions:
🪄 The difference between habits and rituals – and why rituals have a deeper impact on our lives.
🪄 How rituals shape performance, creativity, and well-being – in both personal and professional settings.
🪄 The science behind rituals – what research says about their power and influence.
🪄 Real-world examples of effective rituals – from top performers, businesses, and everyday life.
🪄 How you can create and harness rituals to improve your own life.

If you’ve ever wondered why rituals matter and how they can enhance your life, watch this conversation!

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📖 Get the book: https://amzn.to/425mwOO
📚 Sign up for the Mindvalley Book Club: https://www.mindvalley.com/bookclub
🌟 About Dr. Michael Norton: https://michaelnorton.com/