Revitalizing Azheke

Azheke is a small village on China’s southwestern border. Due to its remote location, until 2018 Azheke was extremely poor. Half of its able-bodied population had moved away. In 2018, experts from Sun Yat-sen University proposed the “Azheke Plan” to develop local tourism. A year after the Azheke Plan’s launch, the village was declared “out of poverty”. But to make its development sustainable, Azheke needed professionals to run its tourism business. Ma Youde was the first college graduate to return. He now manages a B&B and has also developed a series of folk culture-related activities.
When a love for one’s home is the key to sustainable development. #CCTV2022 #ChinaStory