Inside Trader Joe’s: The Genius Strategy Behind Its Cult Following (and Low Prices)

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0:00 TJ's is everywhere
1:10 The staff
1:56 The branding
3:05 The weird products
5:01 Small stores in urban areas
6:34 Fewer products
7:42 Private label and low prices
9:41 Their most popular items
10:23 Why Gen Z loves it
10:55 The downsides of TJ's
12:38 Why TJ's will remain successful
13:11 Huge surprise

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FTC: This video is not sponsored. Some of the links above may be affiliate, meaning I could earn a small % of sales made via those links, but it doesn’t cost you anything extra!

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