CIMA BA1, P1 And P2 Theory: Price Elasticity

The price elasticity of demand measures the impacts that a change in price can have. It is one of the most important formulas you'll need to know for your CIMA BA1, P1 and P2 exams.

In this video, Astranti expert Peter Stiff considers the factors that can impact pricing. Peter can help you understand:
+How changes in price can affect the demand for a product
+The formula for calculating price elasticity
+An example of price elasticity at work in a realistic fictional business

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This video is an extract from Astranti's tuition video series, available exclusively in our CIMA P2 course. The full course contains full video tuition just like this for every topic in the P2 syllabus:

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