How Nontraditional Paths Can Lead to an Amazing Career with Ozge Gunaydin Erturk of FloSports

Host Oz Rashid talks with Ozge Gunaydin Erturk, Chief Marketing Officer of FloSports. Before joining FloSports, Ozge built a powerhouse career at global brands including Amazon, Match.com, and Varsity Tutors. She shares how her engineering background shaped her data-driven marketing approach, what she learned from Amazon’s leadership culture, and how she applies those lessons to building teams, earning trust, and hiring for ownership.

Key Takeaways:

00:00 Introduction.
04:52 An engineering mindset creates a foundation for analytical marketing.
09:21 Company culture thrives when employees feel a deep ownership of the mission.
13:25 Growth hackers versus storytellers define the marketing spectrum today.
18:17 Match.com’s Princeton Review acquisition strategy.
22:11 Early rejection inspired a lifetime of preparation and professional growth.
26:51 Trusting gut instincts matters more than perfect interview answers.
31:22 Amazon’s Bar Raiser process effectively eliminates hiring bias.
35:34 AI operators train employees on custom workflows companywide.
39:33 Ambition drives success, but balance makes the journey meaningful.

Resources Mentioned:

Ozge Gunaydin Erturk
  / ozgegunaydin  

FloSports | LinkedIn
  / flosports  

FloSports | Website
http://www.flosports.tv

“The 15 Commitments of Conscious Leadership” by Jim Dethmer, Diana Chapman, and Kaley Klemp
https://www.amazon.com/dp/0990976904




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Connect with our host, Oz Rashid, on LinkedIn:   / ozrashid  .

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