VRA Price Update | VeraViews Case Study

A fantastic feature for #VeraViews in Forbes magazine about how AI and Blockchain can prevent ad fraud and bot traffic🤖

Discover how publishers using VeraViews, like The TimesofIsrael , can protect #advertisers budgets using our cutting-edge technology.

Discover how VeraViews eliminated video programmatic #adfraud and increased revenues for a major MENA news outlet, reducing bots & invalid traffic by 96%; in #Verasity first newly released case study🎯

From VeraViews official Twitter account:   / 1621571354305634307  

"During the last six months, VeraViews provided a national news outlet based in the MENA region with the VeraViews advertising stack, with built-in invalid traffic detection and the patented Proof of View module. The Publisher sought to significantly increase the value of its video programmatic campaigns whilst simultaneously reducing its fraudulent traffic." (Verasity, VeraViews Case Study)

"VeraViews functions as a traditional advertising stack embedded within a video player (the Brightcove Web Player in this study). VeraViews deploys 13 separate modules for its bot detection capabilities, including artificial intelligence and machine learning, to identify fraudulent traffic across a number of touchpoints. Campaign management, measurement, and reporting is carried out on a custom-built back-end. VeraViews makes dedicated developer managers available to manage client campaigns.
Through VeraViews’ unique Proof of View (PoV) patented technology, campaign data (including fraudulent views, valid views, and other parameters) is stored using open ledger technology for all parties (publishers and partner advertising networks) to verify. There is no way to tamper or obfuscate the data once it is recorded on the open ledger,
enabling a transparent record of campaign performance." (Verasity, VeraViews Case Study published on February 3, 2023).

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