Once & For All: The Truth About IVF Access, Politics & Your Voice

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Once & For All: IVF access, “restorative” reproductive medicine, drug pricing headlines — what’s real, what’s risky, and what to do next.
In this timely conversation, Dr. Susan sits down with Barbara Collura (former President/CEO of RESOLVE: The National Infertility Association and now founder of Vital Voices Consulting) to decode the policy moves shaping your family-building options.

What you’ll learn
IVF vs. “Restorative Reproductive Medicine”: why it’s being framed as either/or — and why that’s dangerous for patients, LGBTQ+ families, and single parents by choice.
The 84% IVF meds “discount” headline: list price vs real price, specialty pharmacies, cash-pay programs — what could change and what probably won’t.
Employer benefits & the “supplemental” trap: open enrollment timing, caps, and why now is not the time to stop advocating.
Why policy = access: Alabama’s ripple effects, Capitol Hill briefings, and how organized advocacy wins (history proves it).
Concrete next steps: how patients, providers, and companies can plug in today.

Key questions we answer
Is “restorative” care replacing IVF?
Do the new med pricing announcements actually lower your cost?
Should you wait for “supplemental” benefits or push your employer now?
Where do I start with advocacy if I’m overwhelmed?

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📌 Timestamps/Chapters:
00:10 – Welcome to Health University + today’s urgent topic
00:50 – Meet Barbara Collura: advocacy, policy, access to care
02:30 – Why voices at the table matter (or you’re “on the menu”)
04:45 – The ecosystem’s role: patients, providers, companies
07:20 – Bottom-up change: employees moving employers
12:05 – The rise of “restorative reproductive medicine” framing
14:30 – Post-Alabama landscape: public support vs behind-the-scenes moves
16:50 – Executive actions, backlash, and the policy playbook
23:30 – Mid-roll: How to plug into advocacy + corporate wellness
23:55 – The “84% discount” headline: list vs real prices explained
28:10 – Why specialty pharmacies matter (support, training, pricing)
33:00 – Employer “supplemental” benefits: caps, timing, risks
37:40 – The real fear: communities hitting snooze too soon
41:50 – Exactly where to start: RESOLVE, Vital Voices, professional orgs
44:55 – Providers: join ASRM/regionals; show a united front
46:30 – Final rallying cry + “Class dismissed”

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Guest:
Barb Collura is the Principal and Founder of Vital Voices Consulting LLC, a firm dedicated to providing strategic consulting and infertility advocacy for organizations, companies, and innovators who share her vision of family building for all. Barb served as the President/CEO of RESOLVE: The National Infertility Association from 2007-2025.

Website: https://vitalvoicesconsulting.com/
Instagram:   / barblcollura  
LinkedIn:   / barbaralcollura  
Email: [email protected]
Resources: https://resolve.org/

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