Brand Value | What is brand value? | StudySmarter

In this informative marketing YouTube video, we explore the concept of brand value and its significance in the business world. Brand value is the intangible monetary worth of a brand, serving as a valuable asset. We delve into the notion of brand value proposition, which represents a company's value proposition to its target consumers. Furthermore, we examine the distinction between brand value and brand equity, with the latter denoting a brand's ability to captivate customer attention and preference. By highlighting the advantages of high-value brands, we demonstrate how they gain a competitive edge over their rivals.

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