Organic Advertising on Snapchat using Filters

There's been a recent and exciting update for Snapchat Lens Creators! Lens creators are now able to see insights on their custom-made filters build on Lens Studio. Previously, this type of information was uniquely available to Business Lenses (paid ads) only. Community lens (free lens) creators were able to see some information on their creations but it was limited and difficult to do comparisons and rankings of the filters. With these updates, creators can now have a more in-depth analysis of their creations.

These insights can provide information such as
➡Demographics
➡Interests
➡Geographic location (country)‍
➡Playtime of lens
➡Lens shares

In addition to these improved insights, creators can also see which lenses have been favorited (also a new feature for Snapchat filters).

So how does all come together to provide organic advertising for your brand? HubSpot lists the three stages of a Buyer's Journey as
1. Awareness
2. Consideration
3. Decision
and Snapchat advertising can be implemented at every stage of the journey - even with a minimal advertising budget for paid ads!

If you'd like to learn more, find me at https://withkoji.com/@TashaPenwell

Source: https://blog.hubspot.com/sales/what-i...