The Adobe Fonts Show: Practicing Typography Basics - Guiding Through Information - Ep. 43

Join Ari and Ben as we go through Part 3 of Practicing Typography Basics. This is all about guiding readers through information. A clear understanding of typographic hierarchy results in more beautiful, meaningful, and communicative designs that are easy to read for the audience.

In this episode you’ll practice:
Adjustment and alignment, repositioning text elements freely to experience the importance of critical graphic design principles.
Design and experimentation while keeping multiple principles in mind
Judging text arrangements with multiple pieces of text

Check out the lesson and download the exercise file to follow along with us: https://adobe.ly/3l2jZl7

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube

Ben Welch is a Content Producer for Adobe based in New York.

Ariadne Remoundakis is a lettering artist and Library Manager of Adobe Fonts based in San Francisco: https://www.behance.net/ariadnerem
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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
06:26 Chat poll: Are you familiar with typographic hierarchy?
10:11 Watching the vid Guiding Through Information
15:32 Ari walks through the lesson’s Illustrator file
22:11 Adjusting spacing and alignment
24:39 Stepping through the tutorial
32:05 Stepping back from your work for fresh eyes
36:20 Multiple examples for typographic hierarchy
43:21 Adjustments for changing hierarchy
46:16 Altering the design for social media
53:57 Variable fonts