How This Founder Raised His Revenue By 45% With Email Marketing

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How This Founder Raised His Revenue By 45% With Email Marketing

In this video, I interview Anthony Campos, CEO of Mattress on Demand, to show how he raised revenue by 45 percent with email marketing, moving beyond native Shopify emails to strategy-led flows and light SMS for abandoned checkouts and retention.

I break down the month‑one 25 percent lift and the compounding results to 40–45 percent topline growth, detailing personalized flows, buying‑cycle alignment, and research‑driven creative that turned abandoned carts into repeat customers.

You’ll learn actionable ecommerce email tactics for mattress and hybrid product brands, including segmentation, personalization, and full‑funnel retention, plus consumer insights on sleep systems, mattress technologies, and budget tiers that enhance conversion.

I also share the brand‑building and market context for DTC mattresses, why independent retailers win with hybrids and customization, and how disciplined email marketing outperforms default platform automations.

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