She Walks

Festival VIDEOMEDEJA

International Video Festival VIDEOMEDEJA is basic activity of the Video Art Association VIDEOMEDEJA. This is an annual non-profit event lasting for a few days.

Festival consists of the competitive program and various accompanying programs which, depending on the current productions and conception, happens on the different locations in Novi Sad and elsewhere.

The program is divided into several basic segments which are depending on the current concept developed in other, smaller parts:
• Exhibition of current media projects: video installations, sound installations, interactive installations, objects, hybrid forms, url projects and applications.
• Projections of videos and experimental films produced in the last 2 years
• Audio-visual concert
• Presentations and programs by invitation
• Selection of “Made in Serbia”

As part of the program, festival focuses on art projects that combine images and sound, advanced communication, objects, in a symbiotic or avant-garde style; of videos, documentaries and short films, digital animation, media installations, interventions in the exhibition area, interactive and robotic objects, url projects, open source applications, live audiovisual performances, electronic music, advanced technologies in artistic practice.

Accompanying programs are realized in forms of projections, installations, performances and TV shows broadcasted on both local and national TV stations.

All works within festival categories produced in last 2 years could be nominated for the competitive selection, which is curated by Selection Committee. All the applicants have to submit the entry form.

International Jury selects the best works for the following awards:
Sphinx Award is for the best Video.
Bogdanka Poznanovic Award is for the best Media Installation, Live piece, Software, URL.
Lunartis Award is for the best graduate film

Depending on the design of the program sometimes there’s Audience Award.

Renowned artists, prominent critics, theoreticians, producers, distributors and journalists from all over the world are regular guests of the Festival.
The festival is being distributed and promoted in the form of presentations, promotional catalogs, Internet, different mass media in Serbia and abroad.

Festival objectives:

Presentation of the latest video works and new media projects and promotion of innovative artistic forms
Contribution to the development of visual arts production and theory
International cooperation, encouraging intercultural dialogue
Education of students, affirmation of young artists
Raise of the technological literacy of the local surrounding
Promotion of new cultural strategies in relation to the cultural establishment
Demystification of new media and new technologies
Presentation of the new concept of media campaign