How To Use Psychology to Create Winning Ads With

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👀 👉Follow Josh   / psychologyofads  
https://x.com/joshdviner

🖼 Find your next winning ad in 7 days: https://www.dtcadlab.com/acl
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🥼Done-For-You Ad Creatives: https://www.epicadslab.com/

📲 See how it works: https://calendly.com/camilocast/strat...
00:00 - Intro
01:20 - How Writing a Thesis Taught him Virality
02:35 - Strategy vs production in 2025
03:08 - Creative strategy vs media buying (split)
03:43 - Why ad advice lacks nuance
04:06 - Traits of a great media buyer
04:34 - Risk tolerance & creative faith
05:00 - Early ad failures turn into wins
05:50 - When to turn off an underperforming ad
06:47 - Emotional hooks vs logical messaging
07:12 - High-text ads = unexpected scroll-stoppers
08:01 - Ad Framework
09:04 - Creative first or visual first?
09:45 - Stop copying think for yourself
10:23 - AI agents vs custom GPT workflows
12:19 - Naming conventions for scaling ad accounts
13:33 - AI creative results
16:44 - Most advertisers lack empathy
17:05 - Emotional copywriting vs benefit stacking
18:01 - What's in it for me? Always ask
18:21 - Josh’s creative tech stack
19:07 - Atria vs Foreplay vs Magic Brief vs Poppy
22:05 - What new strategists get wrong
23:02 - Gut vs data — where most fail
24:04 - Hook rate vs click-through rate
25:15 - Ads don’t need to sell, just get clicks
25:38 - Fixing the landing page, not the ad
26:08 - Offer and positioning beat everything
27:35 - What Josh actually does for clients
32:00 - YouTube might be next for Josh
33:10 - Year-long content experiments explained
36:32 - Quickfire Round Follow me
  / @adswithcam  
  / @camicees