How to Run Search Term Reports Efficiently in Google Ads
Автор: Ray Sawvell
Загружено: 2021-08-16
Просмотров: 1704
Search Term Reporting in Google Ads is foundational knowledge that is necessary when beginning to learn how to optimize Google Ads campaigns.
The two main purposes are:
1) Identify wasteful searches. What is spending & What isn't converting?
2) Identify expansion opportunities. How can I scale?
Now, there are many ways to approach a search query report, but I tend to look at it from the 80/20 standpoint. Maximize your time by sorting by cost/revenue and prioritize your list from there.
How do you approach SQRs? Let me know in the comments down below.
TABLE OF CONTENTS:
0:00 - How to Pull a Search Terms Report
1:43 - Running Through an Example Search Query Report
2:50 - How to Identify Wasteful Search Terms
6:26 - How to Scale by Finding Good Search Terms
9:23 - Outro, please subscribe!
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